What to do with all that social media?

Since people get overwhelmed by the number of sites to keep track of, there are a LOT of social media aggrigation sites out there...sites that combine your Facebook, Twitter, Flickr, e-mail, etc. all in one place.  But more than needing tamed, social media needs to be integrated and streamlined into what you do.

Each social media venue has a place in our marketing efforts.  Each one has a specific purpose and a targeted audience.  Remember, it's not about us...it's about our users/followers.  Sure, it provides a place for us to toot our own horn, but more importantly, it gives a platform for others to tell about the experiences they have with our staff, services and programs.

Do a very informal survey to find out what social media outlets your patrons, clients, and staff use to help choose the venues you want to integrate, then ONLY use those.  Survey every six months to see if the trend changes.  I'm just talking about a simple checklist you hand customers as you are checking out their materials.  Ask them to check off what they use and have a space for "other."

Don't knock yourself out trying to create videos if they aren't watching them.  Don't keep tweeting if no one is following.  Be spontaneous with your posts.  Don't "preach" your services all of the time, mingle with your online friends and post something meaningful to them.

But once you DO decide to integrate a site, keep on it!  Don't create accounts then ignore them.  Use these outlets to keep your library in the forefront of their minds.

For ideas, check out other library sites.  Check the book vendors/publisher sites.  See who your friends follow.  Get a following, then WOW them.

I've yet to be WOWed by a library using Facebook or Twitter.  You can be the first!  I will let you know and sing your praises if you succeed!